Jun 19, 2022
In General Discussions
This has been talked about for several years and will not be repeated here. In addition, a good experience is not what the user wants, we do. The responsibility of the experience executive email list designer is still to consider business goals and achieve user value . For example, some of our students asked this question before. First of all, this classmate is also a senior user of a certain executive email list treasure. Like most girls, he likes to use the shopping cart as a collection. The scene is as follows: Classmate a usually adds a lot of products to the shopping cart that she wants to buy but does not buy temporarily. The quantity may exceed 100. When the salary is paid, she intends to buy more than a dozen of them. When she found that there were 5 items she didn't want to buy and wanted to cancel, she needed to go back to the shopping cart to find those 5 items again. So her appeal is whether it is possible to provide the function of deleting products on the confirmation order page. As shown below: OK, in this example, if executive email list we only consider the user's experience, that's right, the trigger rate of this scene must be high, and the user's emotional value is also very low. It's a bit crazy to think about empathy, so why is this function? Haven't made it yet. The "charm" of commercial design is here, choosing what not to do is executive email list more important than choosing what to do. My personal analysis may be because of the following reasons: The focus of the scene improves the conversion efficiency. Confirming the order is the last step for the user before payment. In this most critical scene, the core is to let the user confirm the relevant order information; From a business point of view, I finally let you go this far, but I must not let you go easily. You can choose to return and cancel, but I will not let you leave easily executive email list in this place. This is very mysterious, especially when it comes to consumption, it is often because of a very small detail that determines whether the user pays the bill or not. It is true that some users have encountered such a problem, but they still choose not to do this deletion function executive email list under the trade-off. If the conversion and gmv drop significantly because of doing so, it will not be worth the loss. The worst result is to lose this part of users, but obviously This part of the user is not likely to be lost because of this function (just like to see you can't kill me and I'm angry).