Jun 20, 2022
In General Discussions
Editor's introduction: The user is the cornerstone of the brand, and the product is the soul of the brand. What is the brand and moat? In the past, there was bulk sms service Lexus' "ingenuity" service, and now there is NIO's buying service and car delivery. The answer is obvious, service is the brand's moat. A comparative analysis of multiple brands in the industry, let's talk about energy services in the new energy vehicle industry. Looking back on the past 2021, it is undoubtedly a big year for new energy vehicles. According to the statistical analysis of the China Association of Automobile bulk sms service Manufacturers, the annual sales of new energy vehicles exceeded 3.5 million units, an increase of nearly 160% year-on-year in 2020, and the market share increased to 13.4%, up from 8 percentage points in 2020. Among them, the performance of the new power car companies is very eye-catching. Xiaopeng Motors has delivered a total of 98,155 vehicles throughout the bulk sms service year, Li Auto has delivered a total of 90,491 vehicles, and NIO has delivered a total of 91,429 vehicles. The three new power car companies have 21 years of sales. close to 100,000. NIO's user-centered operation system and Xiaopeng's highly intelligent product strength have been recognized by users, which is ultimately reflected in sales performance. However, if you want to make great progress, there is another issue that must be considered. The user is the cornerstone of the brand, and the product is the soul of bulk sms service the brand. What is the moat of the brand? In the past, there was Lexus' "ingenuity" service, and now there is NIO's buying service to deliver cars. The answer is obvious, service is the moat of the brand . The service business of car companies covers a wide variety of insurance, repair, maintenance, boutiques, etc. The emergence of new energy vehicles has bulk sms service brought a new service form. Today, I will conduct a comparative analysis of multiple brands in the automotive industry, and let’s talk about the energy service sector of the new energy vehicle industry. 1. Classification of energy services Energy services refer to services provided to consumers through the use of energy . The services provided by new energy vehicle companies focusing on vehicle energy supplementation scenarios can be divided into the following three categories. Home charging pile: the home charging pile. A bulk sms service common service model is that car companies give home charging piles to car buyers with the car, and the user initiates an installation declaration, and a special person visits the site to survey the site and electricity consumption.