Aug 01, 2022
The Spring Festival of the Year of the Monkey is coming, and the red envelope battle is officially launched!
In General Discussions
In addition to businesses offering attractive discounts and attracting consumers to spend their year-end red envelopes shopping, there is another "alternative red envelope" that has set off a war on the other side, that is, the "red envelope grabbing" craze that is active on mobile devices! Tencent stirs up WeChat QQ red envelopes, setting off a red envelope war In the past, who could have imagined that mobile phones could be used to send red envelopes to family and friends? Beginning during the Lunar New Year in 2014, Tencent’s instant messaging “WeChat” took the lead in using smart phones with scanning, financial payment and other functions to launch the “WeChat Red Envelope” mobile phone In the game, through very simple games such as "sending red envelopes", "grabbing red envelopes", and "receiving red envelopes", they successfully captured the important city of "mobile payment". , There are more than 75 million people who go online to "grab red envelopes" through mobile devices. Moreover, WeChat has also become famous in this battle. Not only mobile payment users, in just two or three months, from the original 10 million households , rapidly increased to more than 100 million users, and Jack Ma, the founder of Alibaba, was also amazed by this, calling it "the surprise attack on 'Alipay' Pearl Harbor". Also because of WeChat's fame in the first battle, the Chinese New Year and the Spring number list Festival have become the main battlefield for grabbing red envelopes. The New Year's Eve at the beginning of this year was called the red envelope competition before the Lunar New Year this year. Not only did Tencent QQ red envelopes last for four hours, and more than 500 million red envelopes were swiped in one swipe, and Baidu Wallet , Sina Weibo have also joined the red envelope war one after another, giving away hundreds of millions of red envelopes. Mobile devices not only use disruptive innovations, but continue to explore various fields in the Chinese market, including food, clothing, housing, transportation, entertainment, and all cross-industry aspects, as well as consumers' shopping methods, payment behaviors, social modes. And audio-visual listening habits. , as well as the media advertising ecology, etc., have undergone great changes. These innovations and changes in Internet applications centered on user experience are the best examples of the booming development of the Internet of Things in China. The rise of the Internet of Things in China, Europe and the United States fear Photo Credit : TechCrunch @ CC BY 2.0 Photo Credit: TechCrunch CC BY 2.0 Figure: Tencent founder - Ma Huateng With the rise of the Internet of Things in China, Tencent Holdings, which is known as the best representative of China's FANG (Four American technology kings, Facebook, Amazon, Netflix, and Google), is the company that has attracted the most attention recently. The Asia-Pacific stock investment team of BNP Paribas is also quite optimistic about the future prospects of IoT pioneers led by Tencent. According to estimates, Tencent's WeChat Pay and QQ Wallet have more than 200 million registered users in the third quarter of 2015. The growth rate has more than doubled. According to the observation of Nomura Research Institute.