Advertising Continue reading below 1. Try to keep your original domain name This is the best way to start switching brands; it keeps the process simple and has the least chance of damaging your SEO rankings. That being said, we understand that keeping the same name isn't always possible or practical. This is especially true when changing brands. Too often, a business name is exactly what needs changing to give your business a makeover and a fresh start. Just make sure you understand that if you decide to change your domain name, you run the risk of losing a lot of search engine traffic. If you feel you need to make the switch, carefully read the next step on preserving your original content and don't skip the redirects part. You can also read this article to learn more about the necessary steps to follow when changing your domain name.
Preserve your existing content as fax list much as possible Even if you have to completely revamp your business name and website, try to keep your original content as best you can. If you feel you need to create new content, try to faithfully reproduce your old elements. This will help you avoid losing your authorship and authority, and thus prevent your rankings from dropping. Don't forget simple things like your fonts and headings; maintaining these small details could make a big difference in SEO. Advertising Continue reading below Read this article to learn more about improving your website's navigation for SEO. 3. If not forever, maintain your old site for a short time How long to keep your old site seems to be a point of contention in the world of SEO rebranding. Some experts suggest leaving it on for a few days, while others say it doesn't hurt to keep it on permanently.
It seems like you have to make a decision based on what time you have and what will work best for your particular business. Leaving it forever (but inactive) will require more time on your part, as it's a good idea to revisit the site regularly to make sure it's not causing any issues. Some business owners suggest doing this so you don't lose the URL, and in case you get nostalgic and want to reuse or revisit the site. One thing they can agree on, however, is NOT to delete your old site as soon as the new one is launched. It may take several days for . This means that if you delete your old site after 24 hours, you could ruin all your hard work. It doesn't hurt anyone to leave it on for about 3-7 days, so play it safe and don't hit the remove button too quickly.